Reading a Health Record Coursework Example | Topics and Well Written Essays - 500 words

Reading a Health Record - Coursework Example Abdomen: Benign, Genitalia: normal with red sacral area. Extremities 3+ pitting edema to the knees. Neurological: good and on track. The patient doesn’t sleep well, has increased pedal edema and no symptoms of coughing or fever. X-ray displays Left pleural effusion, congestive heart failure and pneumonia. In the case of patient assessment with cognitive heart failure, left pleural effusion and pneumonia a dosage of Diurese was administered, four antibiotics, blood cultures and sputum test. The patient is admitted and put on bed rest with oxygen mask. Behavioral problem – patient constantly complaining of poor living conditions of the facility, staff and food. She doesn’t want to sleep in her room. Causal factor appears to having trouble with anger or adjustment problem and severe end-stage cardiomyopathy. Cardiomyopathy is caused by hardening of the arteries responsible for bringing blood into the heart. As the arteries narrow the heart lacks oxygen and gradually it becomes difficult for the heart to pump blood. This condition is diagnosed when heart has irregular heartbeat and fractional ejection is lower. Fractional ejection can be tested through MRI of heart, echocardiogram, cardiac blood pooling image and gated SPECT. Change of certain lifestyle habits that lead to heart failure. Introduction of a Pacemaker to help the heart beat slow down or beat normally. There are surgery procedures like angioplasty and cardiac catheterization that helps good flow of blood in the veins. If a patient fails all treatment then heart transplant would be the only alternative left. (Libby & Braunwald, 2008) The patient was put under the right diagnosis given her symptoms and the treatment of the disease. The patient tested positive for Ischemic cardiomyopathy. The patient displayed all symptoms as projected in the hospital records that matched the

Time in the Great Gatsby Essay Example for Free

Time in the Great Gatsby Essay People of the Old Money are a tight-knit group; their connections with other rich and powerful families have been created in the past and maintained for a long time, so they possess a certain amount of grace, taste and social subtlety that other classes lack. These connections, and other factors, are what make this social class powerful, and therefore they are able to stay safe and comfortable behind their money and status. In the final chapters, Daisy commits an unpardonable crime by running Myrtle down while driving Gatsbys car. Myrtle dies, but Daisy, because of her money and status, escapes without accepting any responsibility. Gatsby represents New Money. Such nouveau-riche has gained wealth in the post-war economic boom of the 20s, and in Gatsbys case, through illegal activities. However, even with the acquisition of immense wealth, Fitzgerald shows it is impossible for a person born into a lower class to move up the hierarchy. Many of these people are ostentatious and lack the social graces and taste of the Old Money class. This factor is obvious in Gatsbys monstrous mansion, his yellow Rolls Royce and his weekly parties. In fact, the whole of West Egg is described as vulgar (Daisy), if seen through the eyes of the more dignified and reserved residents of East Egg. When the Buchannans attend one of Gatsbys parties, Daisy is appalled by West Egg, stating that it had raw vigour that chafed under the old euphemisms. (pg. 103) Despite his wealth, it is apparent that Gatsby will never fully belong to the Old Money class. This is explained when Tom, Mr Sloane and a lady visit Gatsbys house. When the lady includes Gatsby in the invitation to her house for supper, he completely misses the subtle reluctance in her offer and accepts. The fact that the offer was just out of politeness can be seen when Tom states, Doesnt he know she doesn’t want him? (pg. 100) Furthermore, Gatsby does not have any social connections with other aristocratic people, and this is shown best when he distances himself from his guests. Gatsby can never really escape his humble origins. He was essentially herded†¦ along a short cut from nothing to nothing (pg. 03) Nothing symbolises his poverty-stricken boyhood, but also foreshadows that eventually, he will end up with nothing. He has played host to a multitude of people at his extravagant parties, but dies friendless and almost alone. In the America of the 1920s, many people acquired wealth, but that did not guarantee acceptance into the ranks of those who were considered Old Money. As a novel about wealth, Fitzgerald makes a distinct s tatement that Gatsby, a representative of the New Money group, does not have the innate qualities of people such as Tom and Daisy. Thus, it is impossible for these classes to integrate completely.

Motivation In The Workplace Essay -- Business Management

Motivation in the workplace is one of the major concerns that managers face when trying to encourage their employees to work harder and do what is expected of them on a day-to-day basis. According to Organizational Behavior by John R. Schermerhorn, James G. Hunt and Richard N. Osborn the definition of motivation is "the individual forces that account for the direction, level, and persistence of a person's effort expended at work." They go on to say that "motivation is a key concern in firms across the globe." Through the years there have been several theories as to what motivates employees to do their best at work. In order to better understand these theories we will apply them to a fictitious organization that has the following three types of employees: salespeople, production workers, and administrative staff. We will discuss which of these theories would or would not be most effective to motivate these employee groups and try to explain why. The motivation theories that will be discussed are: Maslow's Hierarchy of Needs, ERG (Aldefer), Two-Factor Theory (Herzberg), Equity Theory (Adams), and the Expectancy Theory (Vroom). Let's start with salespeople. Salespeople Maslow's hierarchy of needs theory says that there are five levels of individual needs from self-actualization and esteem at the top levels, to social, safety and physiological levels at the bottom. Maslow felt that some of these needs are more important than others and that the important ones must be satisfied before the rest of a person's needs can be satisfied. Since a salespersons basic responsibility is to sell merchandise this motivational theory would not be a good choice for an organization to use to motivate them. The reason for this is because s... ...nt from one culture to another and even from one individual to another. Clayton Alderfer's ERG theory emphasizes a unique frustration-regression component. This means a lower-level need can become activated when a higher-level need cannot be satisfied. This would not be a good motivation theory for administrative staff since their goal is to usually get ahead. Both the Equity and Expectancy theories focus on thought processes. The equity theory may or may not motivate administrative staff depending on how each individual perceives the fairness of their work outcomes relative to others. The Expectancy theory does not specify which rewards will motivate particular groups of workers. Individual motivation directly determines work effort, and the key to motivation is the ability to create a work setting that positively responds to individual needs and goals.

Coyote Community College Essay

This paper tends to discuss the and review the types of measures included in each perspective of the Coyote Community College such as Funder/financial perspective, Student/participant perspective, Internal Process perspective, and Innovation and process perspective. In addition, this review paper also discusses about how these said perspectives are measured based from the description of the college and even the college’s environment. The Funder/Financial view includes the measures: State revenues ? Tuition and fees revenues ? Grant and foundation funding ? direct costs (Evans & 2007) The Student/Participant view includes the measures: Enrollment ? % of the citizen’s participating in programs and also events ? Student goal attainment ? Number of students completing their occupational degree and certificate programs ? passing rates on licensure and Certification exams ? Certificate programs ? Student success at transfer institutions ? Graduate placement rate ? Graduate hourly rage ? New Mexico state competency examination pass rates ? Student persistence ? course completion rate ? % Technology delivered offerings ? Responsiveness to request for courses and workshops ? Student/stakeholder satisfaction with programs and instructional services (Evans & 2007) The Internal Process view includes the measures: High value content of curricula ? Cycle time for curricula development ? Implementation of individualized learning ? Learner involvement in active learning ? Basic skills improvement ? Attainment of program competencies ? ESL/Remedial preparation for college eligibility ? Access for underserved groups ? Student satisfaction with student services ? Student satisfaction with support process The Innovation and Resource view includes the measures: Faculty/Staff satisfaction surveys ? Faculty/Staff retention ? ESL expertise ? Training and development in key areas ? Faculty and Staff technology tool availability ? Investment in technology to support learning programs (Evans & 2007) How measures are made In order to put the inputs for measuring each of the Coyote Community Colleges’ perspectives, they uses the â€Å"LEARN Philosophy† which basically stands for Learning Excellence, Assessment, and Recognize Needs (Evans & 200). The balanced scorecard that they use is called the LEARN board. It is explained that the institution’s stakeholders are represented although the four perspectives of the LEARNing board, since it is systemized in this kind of measurement, the leadership team are able to balance all of its stakeholder’s needs (Evans & 2007). In order to make and complete these measures on each and every perspective, the Vice President and the Dean of Instruction conducts a monthly meeting with the managers of the different offices’ reports. They do this to gain the reports regarding with the progress reviews towards their certain goals (Evans & 200). On the simplest explanation, the actual of the institution are obliged to submit their annual report to the Leadership Team, who on the other hand, summarizes all the performance made. This performance includes the relevant learning board measures during the current academic year. Therefore, in order to do the systemized measuring, the institution collects all the data from each and every actual, and then summarizes it to figure out whether they did or did not meet their institution’s goal. They base their measuring from all their institution’s perspectives. References Evans, J. R. , & , W. M. L. (2007). Managing for Quality and Performance Excellence (7th ed. ): Thomson South-Western.

George Mead Theory Essay

â€Å"the self is something which has a development; it is not initially there, at birth, but arises in the process of social experience and activity, that is, develops in the given individual as a result of his relations to that process as a whole and to other individuals within that process.† * was an American philosopher, sociologist and psychologist, primarily affiliated with the University of Chicago, where he was one of several distinguished pragmatists * He is regarded as one of the founders of social psychology and the American sociological tradition in general. * Mead is well-known for his theory of the social self, which is based on the central argument that the self is a social emergent. * Mead’s most widely read work, Mind, Self and Society, gives priority to society over the mind and highlights the idea that the social leads to the development of mental states. * Mind is a process, not a thing, and it is found in social phenomena rather than within individu als. * The self occupies a central place in Mead’s theory. * Self is essentially a social structure and it arises in social experience. It is the unique combination of the roles and individual play in relation to others – the complex blending of individual motivations and socially desirable responses. * The self consists of an â€Å"I† which the active side and as object, called â€Å"me†. * Infants begin with no self. As they learn to use the language and other symbols, the self emerges through play which involves taking the roles of significant others. * Gradually children move from simpler games to more complex ones involving others such as team sports. Mead called this generalized others to refer to the general cultural norms and values people use as references in evaluating others. * Mead defines self as the ability to take oneself as an object and identifies basic mechanism of the development of the self as reflexivity – the ability to put ourselves into the place of others and acts as they act. * Self can arise only through social experiences, and the traces its development to two stages in childhood: the play stage and game stage. * Play stage – children learn how to take the attitude of particular others themselves. * Game stage – children learn how to take the role of many others and the attitude of the generalized other. * I – is the immediate response of an individual to others; it is unpredictable and creative aspect of the self. * Me – is the organized set of attitudes of others that an individual assumes; it is how society dominates the individual and is a source of social control. Mead’s theory on social self * The social conception of the self entails that individual selves are the product of social interaction and not the logical or biological preconditions of that interaction. It is not initially there at birth but arises in the process of social experience and activity. * Language – allows individuals to take on the â€Å"role of the other† and allows people to respond to his or her own gestures in terms of symbolized attitudes of others. * Is communication via â€Å"significant symbols† and it is through significant communication that the individual is able to take the attitudes of others toward his/herself. Language is not only a â€Å"necessary mechanism† of the mind, but also the primary social foundation of self. * Play – individuals take on the roles of other people and pretend to be those other people in order to express the expectation of significant others. * This process of role-playing is the key to generation of self-consciousness and to the general development of the self. * In the play, the child takes the role of another and acts as though he/she were the other. This form of role-playing involves a single role at a time. Thus, the other which comes into the child’s experience in play is a â€Å"specific other† * Game – individual is required to internalize the roles of all others who are involved with him or her in the game and must comprehend the rules of the game. * Is the stage of social process at which * Generalized other- organized and generalized attitude of a social group. * consists of a composite of all those who contribute and participate in one’s society * The individual defines his or her own behavior with reference to the generalized attitude of the social group(s) they occupy. When an individual can view him/herself from the standpoint of the generalized other, self-consciousness in the full sense of the terms is attained. * Me – represents the expectations and the attitudes of others (generalized others). It is the organized set of attitudes others that the individual assumes. * Is the social self * The organized set of attitudes of others which one himself assumes * is that part of the â€Å"self† which comes about as a result of the individual’s internalization of society’s values and behavior expectations * I – is the response to the â€Å"me†, or the person’s individuality. * Response of the organism to the attitudes of others * is that part of the â€Å"self† which is spontaneous * Self – develops by internalizing the norms of one’s society * Significant other – are those with whom the individual has an â€Å"important† relationship

Happiness is… 7 Ways to Increase Your Contentment and Well-Being

Happiness is†¦ 7 Ways to Increase Your Contentment and Well-Being I have experienced a definite rise in my happiness level over the past year. I attribute it to personal growth work I’ve done, starting with the Transform! Training with Wright in Chicago, which I recommend to everyone. I attribute my increased sense of well-being to a new willingness to express my emotions honestly and with much less drama than I have in the past. I experience having more to talk about and less to be afraid of in relationships. I have more fun. I had judged my increased contentment as a purely personal phenomenon until I discovered that the entire world is getting happier! Flipping through the September issue of Success Magazine, I read that 71% of the world, according to the 2013 Gallup World Poll, reports experiencing positive emotions such as enjoyment, laughter, smiles, restfulness and respect; this number is up from 69% in 2012. Many people have written about happiness, and there is even a movie or two about it. Perhaps one of my first lessons in happiness came from the musical â€Å"You’re a Good Man Charlie Brown† in the song â€Å"Happiness Is†¦Ã¢â‚¬  (Click here to listen on YouTube). Here are the lyrics (which for some reason skip over â€Å"Happiness is a warm puppy† – but we know that one is true too!) Happiness is finding a pencil. Pizza with sausage. Telling the time. Happiness is learning to whistle. Tying your shoe for the very first time. Happiness is playing the drum in your own school band. And happiness is walking hand in hand. Happiness is two kinds of ice cream. Knowing a secret. Climbing a tree. Happiness is five different crayons. Catching a firefly. Setting him free. Happiness is being alone every now and then. And happiness is coming home again. Happiness is morning and evening, Daytime and night time too. For happiness is anyone and anything at all that’s loved by you. Happiness is having a sister. Sharing a sandwich. Getting along. Happiness is singing together when the day is through, And happiness is those who sing with you. Happiness is morning and evening, daytime and nighttime too. For happiness is anyone and anything at all that’s loved by you. [spoken] You’re a good man, Charlie Brown Although others have sung that happiness is a warm gun, I prefer the child-like sentiment of the Charlie Brown characters. They understand that objects, situations and people can bring us happiness if we choose to have them bring us happiness. I’m encouraged that more people are enjoying life, and, I imagine, appreciating things both big and small. Happiness, according to Gallup, is a valuable indicator of social unrest. Syria, for instance, had a 46% happiness rating in 2012 and that number plummeted 10 percentage points in 2013 to reach the bottom of the list. I certainly don’t know what Syrians can do to increase their happiness levels; I imagine it’s a chicken or egg phenomenon, where unhappiness breeds unrest and unrest breeds unhappiness. But for those of us in the United States (78%), especially those of us who lead relatively peaceful lives, it’s worth taking a look at what we can do to make our lives more enjoyable. Happiness in the world of Charlie Brown is easy to come by. And I think it can be easy to come by for most of us. Here are some things I believe can lead us in the â€Å"more happiness† direction: Responsibly express a full range of emotions. When we can recognize our fear, anger, sadness, pain and joy, and share those with others, we become more connected as human beings. Emotions are something we can all understand. We need to take responsibility for our experiences as opposed to being dramatic about our anger, hurt and pain. And if we can find the right balance, our communications can become much more intimate and satisfying. Take risks. Taking risks makes me feel alive. I don’t mean jumping off cliffs or out of airplanes; I mean saying or doing something I would not normally say or do, even though I’m terrified. It can be as simple for me as asking for a discounted admission to a gym when I’m traveling, even though I â€Å"know† I won’t get it (I got $5 off a $15 entrance fee). Or asking men to dance with me at a local street festival (I had more fun than I ever did waiting for men to ask me!). These acts of challenge get my heart pumping almost as much as if I were about to jump off an actual cliff. Break rules. As a historical rule-follower, I find that breaking unspoken or sometimes explicit rules can make my life a lot more fun. I have rules like I should not speak until someone else does – but speaking first or interrupting someone often makes a greater contribution to a conversation than waiting silently. I have a â€Å"rule† that I should not tell someone something I don’t like about them – but when I tell them, they often explain their behavior to me or even change it on the spot, creating more intimacy and connection. I used to have a â€Å"rule† that I should go to every event at a conference, especially the meals. But at my last conference, I went to a yoga class during lunch one day, and I’m glad I did! I’m discovering that there are many opportunities on a daily basis to break rules that are not serving me, and I definitely feel happier doing things differently. Celebrate your victories. Martin Seligman, Ph.D., founder of the positive psychology movement, determined that people who wrote down their positive experiences before bedtime every day for a week, and analyzed why they went well, increased their happiness for six months! Simply taking time to reflect on three good things that happened during your day will help you sleep better and increase your overall sense of well-being. Trust people. Cynicism, defined as the â€Å"belief that self-interest is the main motivation for other people’s actions† leads to dementia and higher mortality rates, according to a study in Finland by Anna-Maija Tolppanen, Ph.D. Previous reports have linked cynicism to heart disease. So if you are a cynic, and if you want to be happier and healthier, it’s time to literally change your mind! Focus on positive meaning. Going through life, there are a lot of things to â€Å"do.† Shawn Achor, a Harvard-trained researcher and author of Before Happiness, says we experience up to three times higher levels of productivity in our business lives when we focus on feelings of accomplishment, helping people, social connection, or the thrill of a sale. I imagine the same goes for our social lives. Focus on the bigger picture and the positive goal, and that â€Å"to do† list becomes a happiness generator instead of a drag! Set yourself up to win. If you’re like me, you like to accomplish goals, as opposed to fail at meeting them. One big key to accomplishing more goals is making them achievable in the first place! There’s no reason to go for a big goal and not celebrate until you meet it. There are a LOT of steps along the way to getting there. So rather than setting a goal of clearing out an entire basement, start with a goal like emptying one bin or box a day. That way you get to celebrate every day when you empty that one container, and before you know it you will have a much cleaner basement! You can have multiple wins every day just because you say you’ve won. This list of ways to increase our happiness is by no means comprehensive, but it sure is a good start. Charlie Brown’s experience of happiness is completely attainable in the non-cartoon world, and I for one want to live in a world where the simple things create more happiness. If more people take steps toward happiness, will Gallup find another uptick in 2014? What makes me happy is to think that the numbers will keep climbing.

0635 Name Eiyad KhairyGrade 8N Essays - Waves, Acoustics

0635 Name Eiyad KhairyGrade 8N Essays - Waves, Acoustics 0-635 Name: Grade 8(N) MYP Science Title: Sound Key concept: Relationships Related concepts: Relationships / Models / interaction Global contexts: Identities and relationships / Roles and role models Topic: The sound wave Statement of inquiry: Models can represent the structural and functional relationship between sound and energy. Inquiry questions: Factual: What is the sound? Conceptual: How do sound travel through mediums? Debatable: What are the applications based on echo? MYP Assessment Criteria B- Inquiring and designing C- Processing and evaluating Writing a lab report about The sound wave Due date is before Tuesday 17/3/2015 Theoretical background Waves transmit energy without transmitting matter. This means that waves can move energy (or information) from one place to another without moving any substance (stuff) from one place to another. The amount of energy which a wave depends on its amplitude. Longitudinal waves move through substance backwards and forwards. After the wave has gone, the substance is back where it started but energy has been carried by the wave from its origin (where it begins) to its destination (where it finishes). The sound wave is a longitudinal wave. It cant travel through a vacuum (nothing), when a longitudinal wave moves through a material, the particles of the material move backwards and forwards along the direction in which the wave is travelling. Below is a picture of a longitudinal wave travelling along a slinky. Rarefaction is the name given to the region where the slinky is pulled apart. Compression is the name given to the region where the slinky is pushed together. The wavelength can be measured as the distance between the centers of two compressions. Wavelength is given the symbol l (Greek lambda), and is measured in meters because it is a distance. Denoted by . Frequency is defined as "the number of complete cycles (complete waves or vibrations) in one second". Hertz is the unit of frequency (symbol Hz). Denoted by . The period of a wave is defined as "the time taken for one complete cycle or vibration". Denoted by T. The wave equation links between frequency and wavelength: Speed = frequency x wavelength v=f f= 1T= ntWhere: v is speed measuren in [M/s] f is frequency measured in [Hz]T is periodic time time needed to complete one cycle measured in [s] N is the number of vibrations T is total time of vibrations measured in [s] Aims: In this investigation you will be able to: Use slinky to calculate the frequency of a wave. Materials: Slinky Stopwatch Meter stick Task: Your task is to write a lab report about longitudinal waves. Procedure Stretch the slinky between two group members without making it too tight. Make sure the slinky is lying on the floor (as shown in figure 1 below) Create a longitudinal wave pulse by pushing the slinky forward parallel to it. The slinky should still be in a straight line and the wave pulse (squished up part) should travel to the other end of the slinky. Measure the distance that the wave travels between people (the length of the slinky) in meters and record this in table 1. The third person should time the wave through this distance, from one person to another. Enter this time into table 1. You will record the time it takes the longitudinal wave to travel from one person to another for a total of three separate times. These times will not be exactly the same, but should be close to each other. The fourth person should count the number of pulses pass through the slinky for each time. Average these times and enter the average in table 1. To average the time add them up and divide by their number. average time= time1+time2+time33Calculate the speed of this longitudinal wave using the wave equation: speedms=distance traveled (m)time (s)Record the speed of this longitudinal wave you calculated into table 1 in meters per second. Show your work and calculation in analysis part. Communicate scientific information effectively using scientific language correctly. Present all the information appropriately using symbolic and/or visual representation accurately according to the chosen application. Figure 1 Part 1: Introduction Problem statement: How does the amount of vibration affect the frequency? Hypothesis: If the amount of vibration increases then the frequency will increase. Explaining the hypothesis: The frequency will increase because it depends on the amount of vibration speed. Dependent Variable: Frequency Independent Variable: The amount of vibration Controlled variables: Time: (1 min) Equipment: Slinky Stopwatch Meter stick Procedure: I stretched the slinky between

Facts About the Japanese Attack on Pearl Harbor

Facts About the Japanese Attack on Pearl Harbor In the early morning of Dec. 7, 1941, the U.S. naval base at Pearl Harbor, Hawaii, was attacked by the Japanese military. At the time, Japans military leaders thought the attack would neutralize American forces, allowing Japan to dominate the Asia Pacific region. Instead, the deadly strike drew the U.S. into World War II, making it a truly global conflict. These are the most important facts that should be recalled about this historical event. What Is Pearl Harbor? Pearl Harbor is a natural deepwater naval port on the Hawaiian island of Oahu, located just west of Honolulu. At the time of the attack, Hawaii was an American territory, and the military base at Pearl Harbor was home to the U.S. Navys Pacific Fleet.   U.S.-Japan Relations Japan had embarked on an aggressive campaign of military expansion in Asia, beginning with its invasion of Manchuria (modern-day Korea) in 1931. As the decade progressed, the Japanese military pushed into China and French Indochina (Vietnam) and rapidly built up its armed forces. By the summer of 1941, the U.S. had cut off most trade with Japan to protest that nations belligerence, and diplomatic relations between the two nations were very tense. Negotiations that November between the U.S. and Japan went nowhere. Lead-Up to the Attack The Japanese military began laying plans to attack Pearl Harbor as early as January 1941. Although it was Japanese  Admiral Isoroku Yamamoto  who initiated the plans for the attack  on  Pearl Harbor, Commander Minoru Genda was the plans chief architect. The Japanese used the  code name  Operation Hawaii for the attack. This later changed to Operation Z. Six aircraft carriers left Japan for Hawaii on Nov. 26, carrying a total of 408 fighter craft, joining five midget submarines that had departed a day earlier. Japans military planners specifically chose to attack on a Sunday because they believed Americans would be more relaxed and thus less alert on a weekend. In the hours before the attack, the Japanese attack force stationed itself approximately 230 miles north of Oahu. The Japanese Strike At 7:55 a.m. on Sunday, Dec. 7, the first wave of Japanese fighter planes struck; the second wave of attackers would come 45 minutes later. In a little under two hours, 2,335 U.S. servicemen were killed and 1,143 were wounded. Sixty-eight civilians were also killed and 35 were wounded. The Japanese lost 65 men, with an additional soldier being captured. The Japanese had two major objectives: Sink Americas aircraft carriers and destroy its fleet of fighter planes. By chance, all three U.S. aircraft carriers were out to sea. Instead, the Japanese focused on the Navys eight battleships at Pearl Harbor, all of which were named after American states: Arizona, California, Maryland, Nevada, Oklahoma, Pennsylvania, Tennessee, and West Virginia. Japan also targeted nearby Army airfields at Hickam Field, Wheeler Field, Bellows Field, Ewa Field, Schoefield Barracks, and Kaneohe Naval Air Station. Many of the U.S. airplanes were lined up outside,  along with the airstrips, wingtip to wingtip, in order to avoid sabotage. Unfortunately, that made them easy targets for the Japanese attackers. Caught unawares, U.S. troops and commanders scrambled to get planes in the air and ships out of the harbor, but they were able to muster only a feeble defense, largely from the ground. The Aftermath All eight U.S. battleships were either sunk or damaged during the attack. Amazingly, all but two (the USS Arizona  and the USS Oklahoma) were eventually able to return to active duty. The USS Arizona  exploded when a bomb breached its forward magazine (the ammunition room). Approximately 1,100 U.S. servicemen died on board. After being torpedoed, the  USS Oklahoma  listed so badly that it turned upside down. During the attack, the  USS Nevada  left its berth in Battleship Row and tried to make it to the harbor entrance. After being repeatedly attacked on its way, the  USS Nevada  beached itself. To aid their airplanes, the Japanese sent in five midget subs to help target the battleships. The Americans sunk four of the midget subs and captured the fifth. In all, nearly 20 American naval vessels and about 300 aircraft were damaged or destroyed in the attack. The U.S. Declares War The day following the attack on Pearl Harbor, U.S. President Franklin D. Roosevelt addressed a joint session of Congress, seeking a declaration of war against Japan. In what would become one of his most memorable speeches, Roosevelt declared that Dec. 7, 1941, would be a date that will live in infamy.  Only one legislator, Rep. Jeanette Rankin of Montana, voted against the declaration of war. On Dec. 8, Japan officially declared war against the U.S., and three days later, Germany followed suit. World War II had begun.

Entrepreneurial Approach to Profit and Social Responsibility Research Paper

Entrepreneurial Approach to Profit and Social Responsibility - Research Paper Example Entrepreneurship is about risk taking, seen an opportunity where others are not able to see it and taking advantage of the opportunity. Adi Saravanan and Rich Gorman are such leading and successful entrepreneurs who saw an opportunity where other people around them were not able to see. They took all the risks involved in the business and financial undertakings to venture and later emerged successful and became millionaires as a result of good entrepreneurship. Adi Saravanan Adi Saravanan, an engineer by profession, graduated from the University of Bharathiyar, developed interest in being a successful entrepreneur as a result of the opportunities’ he saw in the business world when working in the financial department of Samar Financial Limited. Adi Saravanan also holds a degree in Business and Financial Management from the University of Periyar and Masters form the same university. His hard work made him get a promotion to market the products of the company. He later got another job at Ashok Leyland finance limited where he worked within the financial and treasury departments. He had a lot of interest in finance and information technology that made him co-find a company named Allsec Technologies where he is the Chief Executive officer. This company offers Business Process Outsourcing services ranging from payroll to web solutions and retail healthcare services to various industries in India and Philippines. Adi Saravanan’s Leadership Style Leadership styles are the skills, traits and behaviors that a leader exhibits as he or she interacts with his workers. Adi Saravanan as the president of Allsec Technologies is portrayed as a democratic leader.... Adi Saravanan’s Leadership Style Leadership styles are the skills, traits and behaviors that a leader exhibits as he or she interacts with his workers. Adi Saravanan as the president of Allsec Technologies is portrayed as a democratic leader. As such, he uses a democratic leadership approach to manage the company’s activities. This is because he encourages participation of all his workers and staff in decision makings. He also ensures that workers are consulted on what is supposed to be done for the benefit of the company as a whole (Northouse, 2009). His democratic leadership style is also seen in that he does not closely supervise his employees but instead gives instruction and trusts that his instructions are to be followed since all decisions made are done in consultation. Adi Saravanan’s Approach to Profit making Adi Saravanan developed various strategies to ensure that his company became profitable. The first thing he did was to ensure that costs are kept l ow by eliminating unnecessary expenditures. He also ensured that the focus of the company was to improve shift utilization by getting more clients. He ensured that the services provided are customer focused and that they met customer expectations. This is in terms of both quality and quantity. This way, he maintained the loyalty of his clients and customers. He also makes sure that the staff he hires as are professionals to ensure that quality services are delivered to the clients. This was demonstrated by the quality of payroll services and BPO services offered by Allsec Technologies (Drucker, 2006). Adi Saravanan’s Strategies to Social Responsibilities A company is supposed to give back to the society through corporate social responsibility. This is because the society is normally impacted in various

Marketing junk food to children Essay Example | Topics and Well Written Essays - 250 words

Marketing junk food to children - Essay Example Junk foods are made up of sugary ingredients. Unfortunately, sugar is the cause of many diseases in the society. For instance, it is evident that too much sugar in the body in the form of starch result to obesity (Smith 431). Sugar is also associated with the occurrence of diabetes that is among the leading death causing diseases. It is as a result of this negative impact of sugar in the consumers’ health that Coric wrote the script and produced the movie â€Å"Fed Up.† It is crucial for appropriate measures to be taken in order to reduce the occurrence of nutritional diseases among young children. One of the best measures is for everyone to take part in the condemnation of junk food (Smith 431). In doing so, the marketing of junk food to kids in TV programs as well as their respective schools will be stopped. It is also advisable for the adults to learn about the production of junk foods so as to avoid buying them for their children. Additionally, it is crucial for the parents to inform their children on the negative effects of junk foods so that they can avoid consuming them in their

Consumer Mathematics Speech or Presentation Example | Topics and Well Written Essays - 250 words

Consumer Mathematics - Speech or Presentation Example Some common variants of traditional savings accounts are; passport savings, money market accounts. Although passbook savings is one of the most widely used since it stipulates few restrictions and withdrawals are usually not limited; consequently they are typically low yielding alternatives to other types of accounts. Interest can be compounded daily, weekly or monthly so it pays to calculate actual yield based on terms and all transactions are recorded. Money market accounts provide a more attractive alternative to passbook accounts, since they are usually higher yielding, provide the ability to write checks, and are subject to certain restrictions. Some disadvantages are that they are typically subject to fairly high minimum balance requirements in order to avoid fees and usually restricted to six withdrawal transactions, three must be done by check. Certificate of deposit provides the most attractive alternative as an investment instrument. Certificates of Deposit provide the high est interest return and are virtually risk free due to the fact that they are insured by the FDIC. The deposits are usually of a fixed term, with maturity ranging often three months, six months or from 1-5 years. Interest is usually fixed, with longer term CD’s usually offering a higher yield. The main disadvantage lies in the fact that early withdrawal is heavily penalized, thus the investor must be aware of this fact because the principal is held until

Rome and Epic Cinema Essay Example | Topics and Well Written Essays - 1250 words

Rome and Epic Cinema - Essay Example Rome and Epic Cinema The depiction of ancient Rome in Hollywood films has often remained loyal to the description of these two civilizations provided by the scholars of the middle Ages. These two civilizations are often considered the golden age of European civilization and because of this, in many Hollywood films, only the positive aspects of them are displayed. In addition, when one considers the fact that the Roman Empire was based not only in the cities but also in the rural areas, since without the latter the empire would not have lasted for long. It seems that most film directors often avoid showing these areas, ignoring the fact that they were an integral part of the life of those times. In fact, Rome is often depicted the same way in almost all the films concerning it and this tends to be based on research concerning the life of the upper classes of Roman society. The Hollywood films tend to be united in depicting this civilization as having been extremely martial and it is only on rare occasions where one will not have a war or some sort of conflict resulting in bloodshed being depicted on the films (Wyke, 1997). Despite the fact that many Hollywood films try to show ancient Rome as having been the golden age of European civilization, in line with the beliefs of medieval scholars, one of the most accurate displays of these civilizations tends to be the institution of slavery. Slavery was an integral part of the lives of Ancient Rome and it is a fact that at least more than half of the populations of these civilizations was made up of slaves. ... There were unskilled slaves many of who had been condemned to slavery as punishment, or had been captured in war, and these were given very hard tasks to perform such as working on farms, in the mines or at mills and their living conditions tended to be very brutal and this made their life expectancy very low. It can therefore be said that slavery in ancient Rome was a part of its everyday life and that this institution is one of the core pillars, which kept this state running (Malamud, 2008). Many Hollywood films have remained loyal to the depictions of slavery in these ancient civilizations and in some cases, directors often go the extra mile to show just how much the slaves of these civilizations were treated. A most vivid description of this in current times has been in the television series Spartacus: Blood and Sand. In the Hollywood films, this civilization is often depicted as having been extremely martial not only at a national level but also at a domestic level. In ancient R ome, for example, one of the most praiseworthy forms of martial endeavors by the Rome that has often been depicted in films was that made by Julius Caesar during the wars that he made against the Gauls in his attempt to conquer them and bring them into the Roman Empire. In Rome, the martial feats of its citizens are often displayed through gladiatorial encounters and this is most accurately displayed in the film Gladiator. As depicted in the series Spartacus, slaves were acquired through the warfare made by its army, which always brought back captives in their hundreds and thousands from each war that they went to fight in. Many of these wars were wars of expansion in which the defeated enemies

Decision Making using Critical Thinking Techniques Part 3 Essay

Decision Making using Critical Thinking Techniques Part 3 - Essay Example In the establishment of a store, an even greater amount will be needed to execute the plan. Another company resource that will affect the implementation of the decisions chosen is the human resources. People are needed to put into action the health program for coffee farmers. People need to be hired to handle the operations of new stores. Aside from the company resources, another factor which will affect the decision implementation are the laws and regulations of Kava. Initiating a health program for coffee farmers might require some permits from the government. Furthermore, it would be better if the program is done in coordination with government agencies. In the case of the putting of new branches in Kava, the company will have to get business permits and the other requirements needed to do business in Kava. The geographical, economic, cultural and political aspects have some influence too in the strategy implementation. Being disaster prone, the health program envisioned by the company will be affected by diseases that are brought about by calamities. The company should then be prepared for this. The decision to put a store is also affected by the geography of Kava. They should know which parts of Kava are typhoon belts and earthquake prone areas. The diverse culture of Kava plays an important role in the decision implementation. It is possible that some coffee farmers still stick to traditional tribal healing practices; thus, may not welcome the idea of having health assistance from Western medicine. The culture will also determine the product offerings of the store. The economic and political situation of Kava will influence the strategies to be implemented in relation to the decisions to develop a health program and to increase the company’s branches. The economy will dictate the purchasing power of the Kava people. The peace and order situation will also affect the amount of investment which the company will

DMS and Destination Tourism Essay Example | Topics and Well Written Essays - 2500 words

DMS and Destination Tourism - Essay Example It is not surprising, hence, when countries, especially the developing economies, integrate tourism strategies in their overall economic policy. The idea is to take advantage of the opportunities, which are facilitated by the globalization phenomenon. According to Goeldner and Ritchie (2009, p.26), â€Å"for a number of countries, tourism is the largest commodity in international trade,† and that â€Å"in many others, it ranks among the top three industries.† The case of Namibia’s tourism strategy is a case in point. Last 2006, the World Travel and Tourism Association conducted an accounting study and found that: The broader tourism economy in Namibia accounts for 72,000 jobs and 18% of Namibia’s gross domestic product (GDP). These figures are 50% higher than were originally estimated. (Ivanovic et al. 2009, p.91). Since tourism is an industry that operates within the current globalized international trading system, countries and destinations have to compe te with each other for tourists in an integrated tourism market in order to gain meaningful economic benefits. The process is facilitated by free trade and technology. One of the consequences of this development is the emergence of the destination tourism model, which entails the identification and promotion of localities as a result of their location, natural attraction and tourist-oriented facilities (Binns & Nel 2002, p.235) The employment of this approach has enabled many destinations to thrive in the intensely competitive tourism market. Destination Tourism Destination tourism emphasizes location. What this means is that a country or a location builds on its own characteristics in creating a unique brand that help the location gain competitive advantage and effectively sold to a target market. Carter and Fabricius (2007) explained that a destination in tourism is "the basic unit of analysis in tourism which is a distinctly recognizable area with geographic or administrative bou ndaries that tourists visit and stay in during their trip where tourism revenue is significant, or potentially significant, to the economy and is serviced by both private and public sector." Keller and Bieger (2007, p.12) contextualized the benefits of tourism in their discussion of the economics of destinations. They argued that from a general perspective destinations could or should be treated as geographically delineated economic aggregates, which, similar to economic regions, generate economic growth, which can be driven by "quantitative and qualitative changes in inputs and the efficiency with which these inputs are being employed." This is the reason behind the thematic conception of the way destinations are marketed. For example, Singapore works on promoting itself as an Asian urban destination. The public relation initiatives that sell the location as a product focus on the urban amenities that Singapore has to offer. The â€Å"theming† of the city has been very consi stent. In the past, it has pursued thematic concepts depicting â€Å"Instant Asia† and â€Å"Garden City† and after 1997, it has finally adopted a highly effective imaging strategy that aims to market the city-state as a modern metropolis with an exotic Asian

Decision Making using Critical Thinking Techniques Part 3 Essay

Decision Making using Critical Thinking Techniques Part 3 - Essay Example In the establishment of a store, an even greater amount will be needed to execute the plan. Another company resource that will affect the implementation of the decisions chosen is the human resources. People are needed to put into action the health program for coffee farmers. People need to be hired to handle the operations of new stores. Aside from the company resources, another factor which will affect the decision implementation are the laws and regulations of Kava. Initiating a health program for coffee farmers might require some permits from the government. Furthermore, it would be better if the program is done in coordination with government agencies. In the case of the putting of new branches in Kava, the company will have to get business permits and the other requirements needed to do business in Kava. The geographical, economic, cultural and political aspects have some influence too in the strategy implementation. Being disaster prone, the health program envisioned by the company will be affected by diseases that are brought about by calamities. The company should then be prepared for this. The decision to put a store is also affected by the geography of Kava. They should know which parts of Kava are typhoon belts and earthquake prone areas. The diverse culture of Kava plays an important role in the decision implementation. It is possible that some coffee farmers still stick to traditional tribal healing practices; thus, may not welcome the idea of having health assistance from Western medicine. The culture will also determine the product offerings of the store. The economic and political situation of Kava will influence the strategies to be implemented in relation to the decisions to develop a health program and to increase the company’s branches. The economy will dictate the purchasing power of the Kava people. The peace and order situation will also affect the amount of investment which the company will

Commercial Essay Example | Topics and Well Written Essays - 1750 words

Commercial - Essay Example According to Sale of Goods Act 1979, under Section 18, if the contract is unconditional the property in the goods passes to the buyer when the contract is made immaterial of the time of payment or delivery. Kevin has given his assent for unconditional appropriation of the aquarium to the contract. As part of the deal, Jackie agreed to dismantle the aquarium, package it for transit and arrange for it to be sent to Kevin’s premises. Under Section 32 (1) of the Act, if the seller is required to send the goods, delivery of goods to a career whether named by the buyer or not for transmission to the buyer is deemed to be delivery in performance of the contract, unless there is evidence to the contrary. However this is subject to Section 32 (2) which stipulates unless otherwise authorized by the buyer, the seller must make such contract with the carrier on behalf of the buyer as may be reasonable, having regard to the nature of the goods and the other circumstances of the case. It is not clearly stated whether the aquarium has been insured. If the consignment has been insured Kevin can claim compensation from the insurance company. If Jackie has failed to insure the aquarium as a prudent buyer would have done, then the buyer may decline to treat the delivery to carrier as a delivery to him, or hold Jackie responsible in damages under the normal circumstances. However, the statement â€Å"As part of the deal, Jackie agreed to dismantle the aquarium, package it for transit and arrange for it to be sent to Kevin’s premises by the end of the week† indicates that Jackie has complied with the instructions of Kevin and done as he has been authorised. Advice: Jackie has made delivery according to the contractual terms. He cannot he held responsible in damages or loss. 2. Sale of canary feed to Leah Facts of the case: On Thursday morning Leah placed an order for 75 bags of canary feed for despatch on Monday. The order was accepted and the payment to be mad e within 10 days of despatch. On Thursday evening, Jackie discovered that some of her stock records were incorrect and that there were in fact just 25 bags of canary feed. Jackie has now contacted Leah to cancel the contract. Analysis: The contract was based on valid offer, acceptance and consideration. The agreement was legally binding as there were intentions on the part of Jackie and Leah to create legal relations. The offer cannot be considered ‘invitation to treat’. Therefore, Jackie has the duty to deliver canary feed. Otherwise, she is liable for action in damages for non delivery under section 51.

Communication & Crisis Essay Example for Free

Communication Crisis Essay Many disasters happen around us that we have no control over, nor do we know what the impact will be of these disasters long term and short term. On the environment surrounding us as well as what it may do to our health. Working as the director of health for my region it is my job to stay on top of such issues. Keeping an eye out for such emergencies that may endanger us in our everyday living space and most of all our health. I want to go through how I might deal with such situations and how I would address it head on. While at the same time keeping the public informed without overwhelming them as well as looking at who I would collaborate with to make this situation resolve in the smoothest and best way possible. The issue that has come to my attention is water contamination in a certain area. This contamination is life threatening and needs to be acknowledged and dealt with accurately and promptly. As I am the director of emergency health situations I see myself and the mediator and problem solver between the public (people) and media. Those two things are there for each other but if you are not too careful they can harm each other; giving out too much information or not enough or sometimes the wrong information can be harmful to all parties involved. Having such a situation on had you need to talk to the right people and receive all the right information. I would first go to the areas that have been affected and gather all the proper data and forms that show what chemicals are incorrect causing this contamination. I need this information for hard copy evidence so when I contact the media or speak in public I will have all the proper information. I will also get the CDC involved if they are not already involved. They will be conducting the proper tests and research to discover what the contaminated bacteria is. They will also have the proper protocol in containing it, as well as seeing the damage it has done to people who have ingested it and come in contact  with it. Finding an antidote will be another task they will have. In such a situation you will also get in contact with the proper news channels; national and local. Having my statements ready giving the media and public the help and information that they need. Communicating in any situation has its advantages and setbacks. Working in such a high pace and high stress industry makes communication that much more important and not to mention difficult. Being in the health care industry means you work and deal with a lot of the same people consistently. This at times can be a good thing. You build relationships with them you become accountable to one another, you even learn each other’s communications styles; you become comfortable with them, in some cases they even become your second family. Having that crutch that comfort in such a high stress and high demand career is needed. As I said befor you become accountable to one another and the team work/bond is unbreakable unparalleled. This kind of bond is desperately needed in such careers. Especially when you are dealing with millions of people’s lives, they always count on me as director of emergency health. Providing them with the best and most accurate information, help and solution to our health care crisis, that is no easy task and I cannot do it on my own. I use me organizations from the inside and outside; to give my best and keep our environment safe and clean. This same relationship is needed in any high profile type of career i.e. chief of medicine of a hospital the president of the United States. They all need to have great communication skills with their organizations and network of people. On the other side of the spectrum you can have communication issues that can do more damage than the crisis itself. You not only need to have basic communication skills with your staff and organizations but as we just finished discussing a great understanding and relationship with each other. If someone in the organizations you deal with miscommunicate on purpose for their own personal gain, whether that be to give themselves an advantage or just to give you a disadvantage, that may hinder your ability to protect yourself and the issue you are trying to solve. Giving you more steps to complete, possibly even making you back track. Making sure you have a good relationship and communication relationship with all the organizations you  deal with inside your office and outside is key. Even if you only deal with them occasionally or if you deal with them on a regular basis. Communicating in a non-crisis situation verses a crisis situation can have its differences. The main importance is no matter the situation your communication should be using the basic knowledge of conversing. Communication in a non-crisis is a little more relaxed, yes you still have things to get across to each other and they are somewhat important; but for the most part your emotions are not running high you have yourself composed and thinking rationally. The stakes aren’t usually as high it’s not a life or heath situation. A crisis situation the emotions are running high, you are frazzled thinking a million miles a minute. Dealing with this type of communication crisis at work should be handled with a calm clear and patient mind frame. We obviously know listening is key in any situation especially a crisis situation. I tend to be the listener when it comes to these situations and just in general. Most likely you will have most of the people in the room (people dealing with the crisis) trying to do the talking and not listening and we know communication is not just talking. I’ve learned from experience that you need to be understanding and patient with everyone in the situation, if you want to get anywhere with solving the issue or just communicating what you mean you need to take a minute and just breathe. Personally I have been in such similar situations before and it really makes a difference if you are the one with a cool head. This way of dealing with things can go for a non-health care setting and a health care setting. I am going to give you a personal story that just so happens to be in a health care setting. About 5 years ago my grandmother was hospitalized she had leukemia and lung cancer as well as a case of pneumonia which is why she went to the hospital. While at the hospital she was infected with MRSA. Once she was diagnosed with MRSA our family went into crisis mode because the doctors told us the prognosis was not good at all. She basically had maybe weeks to live. She was put on life support hoping the MRSA was clearing up and my uncles went into their â€Å"communication mode†. There are 7 brothers including my father and they are all stubborn Armenian men who have the worste communication skills ever. The wives know not to get involved too much because if was their mothers life hanging in the balance;  and none of them have any medical background to really understand what is going on and if they should pull the plug of keep her alive with the machines. As we all know doctors can only tell you so much, my sister and I are the listeners of the family and we are the vice of reason when it comes to most anything. We both just so happen to be the only two with medical backgrounds I am a nurse and she is in her medical resid ency. We had to use our knowledge and better communication skills to inform them and really show them that my grandmother was not coming out of this after we had our what I call â€Å"crisis family meeting† they decided to pull the plug that evening and my grandmother passed. In any situation whether it be medical, personal or work related communication is the same. Something that we are just now getting comfortable using in everyday life as well as crisis situations is modern technology for communicating. This is a useful tool that we still need to learn how to properly use it in such crisis situations. Sending out mass email and text messages to keep the public informed, is one of the best ways we can use social media to alert the public of ever changing crisis management issues. This has just recently eveolved into something we use in this capacity. When hurricane Katrina hit we still only used news and it was a â€Å"wow† new idea to check in with loved one over facebook and twitter because all other forms of communication such as phones were down. How 5-10 years makes a world of differences. Finishing off this paper about communicating during a crisis and how you might communicate during a non-crisis be different. How you should and could deal with people that you need to communicate during a crisis. How it really is important and how much of a new role social media is playing in crisis management. Writing this paper really made me think about how important it is to properly communicate with each other whether it’s for work or social. Being a good communicator is a bog key in all parts of life. References de Pre , A. (2005). Communicating about health: current issues and perspectives. : The Mcgraw-Hill. Fulk, J., Schmitz, J., Ryu, D. (1995, February ). Congnative elements in social construction of communication technology.Manegment Communication Quarterly , 8(3).

Media Portrayal Of Religious Minorities Cultural Studies Essay

Media Portrayal Of Religious Minorities Cultural Studies Essay In this modern society, media can be seen in every corner of the world. At the same time, its influence is also touching on everything and every people of the world; no matter it is the majority or minorities. Comparing with the majority, minorities are disadvantage group. What is the medias portrayal on religious minorities? Some people often stated that media just provide an overall negative portrayal of religious minorities. Is it true? This is also the main topic of this essay. For illustrating this topic clearly, first part of this paper will state about the concept of religious minorities through explaining the words of religious and minorities. Following it, it is a part about the medias main features in the minorities area. With so many different cases and comparative analysis ways, this part will found that in the minorities area, the medias language, content, mainstream value and channel all are different from the medias transmitting in the majority area. Next part of this essay is the main topic of this paper, which will give the general portrayal of media on the religious minorities through quantitative approach and cases analysis. With all the above analysis in detail, the last part of this paper will tell about the conclusion of this topic. Through the different cases and quantitative approach, the author of this paper thought that although in the history of human being, media did not give enough attention on the religious minorities; while along with the time going, more and more people began concerning about this topic. What is more, media is also not just providing the negative portrayal to the religious minorities; it also brings the positive description to the religious minorities. As a small essay, this paper mainly uses the case approach and quantitative approach, these two main methods to analyze the relative topics. Besides with these two methods, comparative analysis is another method which has been used in the whole papers editing and writing process. Although this paper has been finished smoothly, there are still some limitations of this paper. Such as the studying areas are limited, just about the minorities in China and USA; the studying scope is not very comprehensive, just focus on religious theories transmitting and religious ceremonies hosting; while the minorities religious feeling as a hard topic to analyze with little data to reason or with little case to argue, this paper neglects it. Even with these limitations, this paper still has some advantages to be read. For the following researchers, it will be a good reference in the cases and quantitative area to reason about the medias influence on the religious minorities. 2.0 Discussion 2.1 Concept of religious minorities For discussing about the medias portrayal on religious minorities, the religious minorities should be explained first. It can be seen as the basement to understand the topic of this paper. Religious is a part of culture phenomenon. It can be seen as a kind of society ideology. In most of the time, religion is seen as a kind of faith that people worship the God who exists supernaturally and has the supernatural power to control this world. Besides with this type of definition toward the religion, some other people believes that religion also can be seen as a type of ceremony to worship some human being, who might exist in the history of human being. Comparing with the first God Religion, this can be called as Human Religion and the human religion is more rational. In this paper, the religion is defined as the God religion (Michael J. Breen, 2001). Toward the God religion, there are more than ten types of religions in the whole world. The religion minorities refer to the religion those minorities trusting or believing. No doubt it, minorities is a word comparing to the majorities. It is smaller than the majorities in the quantity. For example, in China, Han nationality is the majority, while Hui, Miao, Zang, Zhuang and so many other nationalities are the minorities toward Han (Yang Fuquan, 2003). In USA, White American is the majorities; Black, Asian and Hispanics are the minorities. 2.2 Definition of Media After stating about the religion and minorities, this part will tell some basic contents of the media. Media is a carrier or a tooling of the informations transmitting and spreading. It includes so many different types, such as newspaper, television, cinema, broadcasting, magazine, internet, books, advertisement etc. (Manoucheka Celeste, 2005). No matter for human beings living or for the societys development, media does play great role and affect the outside heavily. Through different program or different articles, it changes human beings living gradually. No doubt it, the mighty nationalities will play greater roles in the media area. This is decided by their positions in the media industry and their stronger cultures. Comparing with the mighty nationalities, minorities will sit in the poor situation. Their cultures cannot be described and reflected like the majorities in the media. Some people even said that media provides the negative portrayal on the minorities culture. Whether is it true? Following part will reason it through different cases and data 2.3 Medias main features in the minorities area Media widely exits in this world, not only in the majorities area but also in the minorities area. For illustrating the topic of this paper, over here, this paper will give some information about the medias features in the minorities area. Considering about profit and audiences acceptance, media always put the majorities feeling in the first position. Most of time, media use the majorities language as the transmitting tooling. So many times, they did not consider about the minorities language. For example, in China, there are 16 channels. 14 channels of 16 are broadcasted with Chinese; 1 channel is broadcasted with English; another 1 is broadcasted with Spanish and French. There is even no channel broadcasted with the minorities language, even there are 55 other minorities in China. There even is not any channel broadcasted with their language of CCTV (Li Qin, 2005). Even like this, in the minorities living area, such as Tibet Autonomous State, the media are transmitted with both languages, one is the Tibetan language and the other one is Chinese. Besides with the language, most of media put their main attention on the relative living, news or other cultures related with the majorities, rarely mentioning the minorities, just like the past researchers said that even minorities are mentioned, they are represented as others. In the minorities area, although some of minorities living will be reported, most of times, the majorities living and culture is the main content. According to Bradley S. Greenberg Jeffrey E. Brands study in 1998, even in 6 cities of Southwest USA, Hispanic Americas takes up 20-65% population; there are only 10% local news related to the Hispanic Americas. If the contents are rarely related with the minorities, let alone the minorities living values or religions. Sometimes even the religions are described; they are portrayed in a negative way, such as the outdated, benighted, savage or uncivilized etc. What is more, because of medias widely reported about the majorities living, values and other cultures aspect, as one special civilization and culture in the world, the cultures of minorities are suffered widely and seriously assaulting. With this situation, so many minorities civilization died away. Some minorities language even disappears in this diversity world.

Schizophrenia :: essays research papers

Schizophrenia WHAT IS SCHIZOPHRENIA? What does the term schizophrenia mean? In its most elementary sense, we might say that schizophrenia is a disease, invented by Eugene Bleeder. Eugene Bleeder was one of the most influential psychiatrists of his time. He is best known today for his introduction of the term schizophrenia, previously known as dementia praecox. In actuality, schizophrenia is often used generically and inappropriately as it is often applied to almost any kind of unusual behavior of which the speaker disapproves. Schizophrenia is almost universally viewed as the "classic example of madness" . It is a startling and sometimes frightening experience to unexpectedly come across a person who proclaims himself Jesus Christ, rants gibberish, or sits with his body unmoving as if frozen in time and place. For some people, such an experience is too shocking, too fearsome, too repulsive. They hurry away, trying to dismiss the image of the deranged individual from their minds. No other illness is as disabling and baffling as schizophrenia. Today, in spite of the drugs that have allowed many schizophrenics to live at home or in the community, a significant number of people admitted to mental hospitals are victims of the disease. According to the Encyclopedia Of Health, schizophrenics account for nearly 40% of admissions to state mental hospitals, 30% of psychiatric admissions to Veterans Administration hospitals, and about 20% of admissions to private psychiatric hospitals. Schizophrenia is incurable. Its cause or causes are yet unknown, and it is impossible to predict what course the disease will take. There are many theories about the causes of schizophrenia, its progression, and its eventual outcome. They are currently being explored by researchers around the world. Schizophrenia's most dramatic symptoms are severe and perpetual delusions and hallucinations. A delusion is a false belief or idea that logic and reason show to be "crazy". A hallucination is seeing, hearing , or sensing something that is not there. Both symptoms occur in other mental illnesses, but the content of the schizophrenic delusions is often distinct enough that the experienced psychiatrist or clinical psychologist can readily identify the disorder. Another common characteristic of this disabling disease is the disjointed conversation of its victims. Their discourse often consists of a series of vague statements strung together in an incoherent manner. Listeners are left puzzled by what they have heard and this can be attributed to the unevenness of the schizophrenic's speaking patterns. To one degree or another, schizophrenics display a certain indifference or nonchalance regarding what is happening around them. Their whole emotional outlook is deadened, and they show little or no warmth toward others.

Marketing Plan Alaska

TABLE OF CONTENTS I. Executive Summary2 II. Situational Analysis- Macroenvironment Analysis5 a. Technological Environment6 b. Economic Environment7 c. Socio- Cultural Environment8 d. Natural Environment9 e. Political-Legal Environment10 III. Situational Analysis- Market Analysis f. Market Definition11 g. Market Size12 h. Industry Structure14 i. Porter’s Five Forces Analysis15 j. Competition19 k. Market Trends21 IV. Situational Analysis – Consumer Analysis22 V. Situational Analysis – Internal Analysis26 VI. SWOT Analysis35 VII. Marketing Research37 VIII. Marketing Strategies40 IX. Implementation43 X. Financial Summary64 XI. Scenario/Contingencies65 XII. Appendix66 I. Executive Summary Alaska Milk Corporation (AMC) is one of the leading companies in milk production from the dairy industry. We have been manufacturing dairy products in the Philippines since 1972 starting with liquid canned milk products and eventually expanded to manufacture powdered filled milk and Ultra High Temperature (UHT) milk products. For over thirty years, AMC has emerged to be as one of the two major players in the Philippine milk industry and is consistently maintaining its brand leadership in the liquid anned milk category and holds a strong growing position in powdered milk. AMC also expanded into higher value-added milk products, particularly in UHT/Ready-to-Drink milk category. Since 1972, we have been caring for every Filipino family by providing them their good nutrition and health through quality milk products. Also in every other way such as: programs that promote sports development, campaigns that foster good values among children and product innovations aimed at enhancing the Filipino's health and welfare. And we shall continue caring for every Filipino family from every part of the country, may it be Luzon, Visayas or Mindanao. The market for milk and dairy products in the Philippines comprises two very different segments: market for milk and dairy products that are processed in the Philippines from imported dairy ingredients that comprises 99% of the total market and the other 1% which is the market for products that are produced from locally produced raw milk by the Philippines dairy farming industry. Dairy products are commonly seen in every store, from wholesale to retail stores, and the demand for it never diminishes. Every individual will always have to put in mind the need for their health and nutrition. Milk products are one of the basic necessities we should provide our bodies and that is programmed especially on the minds of every Filipino family in the country. Alaska provides the best kinds of milk from liquid to powdered that can ever be provided to every consumer market. AMC’s target markets are consumers ranging from 4-12 years old. Majority of the customers are female and only few are men. Mainly because most of the buyers are housewives or single parents and the children they have are the consumers of the milk produced by AMC. AMC continues building the strengths and competitive attributes of its brand and develop its full marketing potential in the dairy industry. Serve every consumer to their level of satisfaction and will respond to the call to deliver higher quality nutrition to every Filipino home. To increase product awareness, specifically on its powdered milk product and the rise of our market share by 2 percent annually in three years. AMC has experienced and well-trained employees that helps in driving AMC forward with continuous superiority on product quality and strong supplier relationships. But then as costs increases, product prices also tend to increase and results to higher prices over competitors and include the products’ seasonal demand and the limitation of its supply base. AMC’s edge over other brands is our strong and popular reputation in the market that reveals that we have a lead in every consumer mind. Rapid technological advancements have led to innovation and faster production with still better and high quality of goods and wider product distribution nationwide. As AMC rises, many threats will stand in the way such as; competitors tend to escalate and siege AMC’s growth in the market that leads to the buying behavior of consumers to change by substituting Alaska Milk Products to these cheaper brands, price wars between competitors, price cuts and so on could damage profits for AMC brought about by the economic crisis in the country. Alaska’s powdered milk is creamier and tastier than any other brand in the market. Its availability and affordability may be like other brands but its focus will stay on the powdered milk’s creaminess which makes it deliciously tasty that is enjoyed by many consumers. Also, a unique source of Alaska powdered milk’s production is that it uses the finest vegetable oil from coconuts to make it as creamy and tasty as full cream milk. II. Situational Analysis – Macro-environment The macro-environment analysis are the factors that greatly affects the dairy industry. These are considered the external analysis. It is sub-divided into five aspects: technological environment, natural environment, political-legal environment, economic environment and socio-cultural environment. The technological environment deals with how the advent of technology affects the production of dairy products and the way the consumers receive the final products. With the modernity of facilities and equipment, the production of milk becomes better and faster. The natural environment deals with the natural issues that affects the dairy industry. Certain issues can either help or deter the buying decision of consumers. The political-legal environment deals with certain laws and regulations passed by the government that must be followed. It affects the dairy industry in a way that all companies must abide to this laws in order to operate. The economic environment is about the current economic changes that affects the society, the industry and the consumers. It greatly affects the consumer spending. The last aspect is the socio-cultural environment which is about the beliefs, norms, values and culture practiced by the consumers. It indicates person’s behavior and social graces that leads to the buying preference of consumers. a. TECHNOLOGICAL: i. With the demand of people for faster and better products and services, technology was created. It has provided the industry for the tools needed to enhance the techniques and strategies to make dairy products better. Through technology, the way people search for information about the products, the way on how to purchase, and the way on receiving goods are greatly influenced. Factors| Effects on the Industry| Online Retailing| Vast market can be reached by selling goods to people over the net. This will provide better accessibility for the users of the product. | Electronic Data Interchange| It will link the company to its suppliers through communication advancements. Making products available to different establishment. | Customer Relationship Management (CRM)| A marketing tool that binds the power of computers and databases to provide the ability to collect data about consumer buying behavior on individual basis. It will help the industry to familiarize the demands of the consumers and analyze their buying behavior and produce products that will meet the needs and wants of the consumers. | b. ECONOMIC: ii. The economic environment scan determines the economic changes that will have an impact to the society, dairy industry and AMC like unemployment rate, exchange rate and inflation rate. In the dairy industry, these factors affect the level of income of people. Thus, affecting the buying behavior and preferences of consumers. Factors| Effects on the Industry| Decreasein unemployment rate| The decrease in unemployment rate gives probability to an increase in family income resulting to increase in purchasing power. This will lead to profitable commerce and increase in sales of the industry. | Changes in exchange rates| The appreciation of Philippine Peso against US Dollar will lead to a less operating expense in the dairy industry. Inflation Rate| Due to increase of expenditures in the industry, cost of sales will swell making the consumers carry the burden of expenses. | c. SOCIO-CULTURAL: iii. Socio-cultural trend analysis is one of the important factors in making and developing strategic analysis. The socio-cultural environment shapes our beliefs, values and norms. In relation to the dairy industry, this socio-cultural environment analysis indicates person’s behavior and social graces that may lead to change in preference and variation in consumer’s buying behavior. Also, certain beliefs and values can serve as advantage or disadvantage for the part of AMC. Factors| Effects on the Industry| Campaign for Milk Benefits and Usage| Consumers will have better awareness over the industry’s product which will attract more potential customers. | Projected increase in the population| With a population of 101,833,938 (July 2011 est. ) will lead to increase in the need of product. As population gets bigger, a result of higher sales and earnings is expected. | Breast feeding vs. Formula milk| Nutrients found in the mother’s breast milk can be compared to this formula milk. But with the fast pacing everyday routine, formula feed milk can be prepared anytime. Thus it will lead to more consumers and sales. d. NATURAL/ECOLOGICAL: iv. The natural environment scan is about the issues that affects the dairy industry. In particular with the environmental issues like melamine outbreak and green marketing. As well as the nutritional facts of the products produced in the dairy industry. Certain issues can either help or deter the buying decision of consumers. Factors| Effects on the Industry| Global problems and green industry| Natural calamities and disasters can delay the production of dairy products. Thus, it may lead to decrease in the total sales of the industry. Green marketing will enable the industry to reduce its waste material. Thus, making a cleaner planet. | Cholesterol content of dairy products| Health and body conscious people will not consider consuming much of dairy products as source of energy. | Melamine Outbreak and contamination of dairy products. | Contamination like the melamine outbreak threatens the industry growth and decreased sales of products that use milk as an ingredient. As a result, it slackens the growth of dairy industry. | e. POLITICAL-LEGAL: v. The political-legal environment is about how the dairy industry will adapt to changes in relation to proposed legislations, programs and other government related issues. It is important to know the factors affecting the political and legal environment so that AMC will be able to abide to certain legislations and programs. Factors| Effects on the industry| Republic Act No. 7581: The Price Act| Automatic freezing of basic necessities’ prices in areas where a state of calamity is declared. | Republic Act no. 7884: National Dairy Development Act of 1995| Improve livelihood opportunities and thereby increase income level through the dairy industry. In effect, there will be an increase in the milk produced locally and an increase in quality of living. Republic Act 7394: Consumers Act| Establishes standard and quality measures for milk and adopt measures for their pure and safe supply. | III. Situational Analysis – Market Analysis * Market Definition Dairy industry involves processing raw milk into products such as consumer milk, butter, cheese, yogurt, condensed milk, milk powder, and ice cream, using processes such as chilling, pasteurizatio n, and homogenization. The dairy industry is divided into 5 different product categories; yogurt, butter, milk. Cheese and ice cream. The milk category is subdivided into 6 types, cream, powdered milk, evaporated milk, condensed milk, dried powder milk and cultured buttermilk. INDUSTRY STRUCTURE Figure 1: Industry Structure Source: www. nda. da. gov. ph/ * Market Size The Philippines, with a population of 95,687,643 (July 2011 est. ), growing annually at 1. 903% (2011 est. ), is a large market for milk and milk products. Dairy products are the country’s second largest agricultural import after wheat. The country’s dairy industry, which sources 99% of its inputs from abroad, is estimated to generate sales of up to P 43. 45B annually. Philippines is a huge market for milk and milk products with a small dairy farming community that has been growing vigorously for the past two years. The dairy market generates sales amounting to P44B annually. Although Filipinos are generally considered non milk drinkers with consumption at 19 kilograms per year, the Philippine dairy market, including the market for imported milk, generates over P44billion in revenues annually. 44% of the demand for milk is concentrated in Metro Manila. Luzon 46,228,000 (2011 est. ) Luzon 46,228,000 (2011 est. ) Visayas 27,877,103 (2011 est. ) Visayas 27,877,103 (2011 est. ) Mindanao 21,582,540 (2011 est. ) Mindanao 21,582,540 (2011 est. ) * Industry Structure The market for milk and dairy products in the Philippines comprises two very different segments: * The market for milk and dairy products that are processed in the Philippines from imported dairy ingredients or imported in retail packed form. This comprises well over 99% of total consumption; and, * The market for products that are produced from locally produced raw milk by the Philippines dairy farming industry. This comprises 1% of total raw milk. Suppliers of imported milk (2011)| Percentage| Australia | 61%| USA | 23%| Others| 16%| TOTAL | 100%| Table 1: Major Suppliers of imported milk(2011) Source: www. nda. da. gov. ph/ The Philippines’ dairy industry consists of two distinct sectors. One is the milk powder based sector that imports, re-processes and repacks milk and milk products. The other is the liquid milk sector that has its imported UHT milk component and the locally –produced fresh milk component. SECTOR| IMPORTER- REPROCESSOR| LOCAL MILK PRODUCER-PROCESSORS| TOTAL| Liquid milk market| 70| 30| 100| Powdered and other milk market| 100| 0| 100| Table 2: Sectors in dairy industry. Source: www. nda. da. ov. ph/ Figure 2: Total Raw Milk Segmentation Source: www. nda. da. gov. ph/ * Porter’s Five Forces Analysis Figure 3: Porter’s Five Forces Analysis Threat of New Entrants (Barriers to Entry) The easier it is for new companies to enter the industry, the more cutthroat competition there will be. Factors that can limit the threat of new entrants are known a s  barriers to entry. * Existing loyalty to major brands Consumers buy specific Alaska products that they usually buy. Other local or new entrant companies will be having a hard time competing with Alaska brands since their consumers are loyal to them. Scarcity  of resources Philippines imports 99% of its raw milk and only 1% are produced locally. New entrant companies will need a huge budget for importing raw milk. * Government restrictions or legislation Certain requirements provided by the government should be met by the new entrant companies in order to start their business. These restrictions and legislations help AMC to minimize competitors and to remove illegal distributors. Power of Suppliers This is how much pressure suppliers can place on a business. If one supplier has a large enough impact to affect a company's margins and volumes, then  it olds substantial power. Here are a few reasons that suppliers might have power: * Number of Suppliers Large number of supplier s will then result to a high inventory level for raw milk used for the production of dairy products. * Capacity of Supplier Suppliers must be able to sustain the quantity of raw milk needed by the company’s dairy production. * Cost of Changing The total money, time and resources associated with the change of supplier. Buyer Power Buyers are the people or organizations who create demand in an industry. The bargaining power of buyers is greater when: * Number of Customers Large number of buyers will then result to large amount of sales in the consumption of dairy products. * Size of each order The capacity of a customer to buy a certain product on a single purchase in order to fulfill their satisfaction. * Price sensitivity Gradual price changes should be observed to not greatly affect the consumption of the goods in the market. Threat of Substitution The presence of substitute products can lower industry attractiveness and profitability because they limit price levels. The threat of substitute products depends on: * Substitute Performance Other brands that offer the same quality of dairy products but have lower prices will threaten the competency of the company’s products throughout the market. * Cost of change Improving the product quality and decreasing the price at the same time to reach the same demand as the competing brand. Intensity of Rivalry The intensity of rivalry between competitors in an industry will depend on: * Number of competitors Large number of competitors can threaten your position in the market. * Quality differences Aside from quantity, companies must maintain the quality of their products. In dairy industry, it is important to monitor the quality of the products because it will be your advantage over your competitors. * Customer loyalty There will be a little possibility that loyal customers will be persuaded by the competitors to switch over their products. Also, loyal customers can be company’s asset since they can use the word-of-mouth. * Competition Nestle remains the undisputed leader in drinking milk products in 2011 with a market share of 72%, 64% for Bear Brand and 8% for Nido. The company’s very strong position is attributed to its long standing presence in the Philippines which enabled it to achieve strong brand equity for its brands. Alaska ranks second with 20% market share. One percent lower than the previous market share. Competitor| Company| Placement| Promotions| Product sizes and Price| Bear Brand| Nestle’ Philippines| Available in all leading supermarkets nationwide. | Free items, TV, Print and Radio advertising, Events and Sponsorships| 33g – P9. 5080g – P25150g – P46. 75300g – P89. 25680g – P192. 251. 1kg – P331. 252. 2kg – P634. 0| Nido Fortified| Nestle’ Philippines| Available in all leading supermarkets nationwide. | Free items, TV, Print and Radio advertising, Events and Sponsorships| 160g – P68. 70370g – P157700g – P274. 50900g – P3361. 2kg – P467. 251. 8kg – P680. 402. 5kg – P929| Anchor Full Cream Milk| Fonterra Brands Ph ilippines Inc. | Available in all leading supermarkets nationwide. | Free items, TV and Print ads| 150g – P68. 75350g – P157. 50700g – P276. 50| Birch Tree| Snow Mountain Dairy Corporation| Available in all leading supermarkets in GMA, North and South Luzon| TV ads| 80g – P25. 75150g – P48300g – P93. 50700g – P212. 0| Table 3 : Market share of Powdered Milk Category Comparison Table Source: AC Nielsen Figure 4 : Market Share of powdered milk for 2011 Source: AC Nielsen * Market Trends The lifestyle  of the urban  Filipino is continually changing wherein a local patron not only spends more time away from home but home cooked meals are being replaced by packaged or  ready-to-eat meals. With the Filipino propensity for buying only for their daily needs, the variety and availability of smaller retail packs has increased. Food processors realize that this is a huge segment of  the market and develop sachet packaging accordingly. Metro Manila remains as the major market for fresh milk classified into business and consumer markets. The business markets include the institutional markets and the retail sector such as coffee shops, hotels, restaurants, supermarkets and small retailers. Meanwhile, the consumer markets include households and schools through the milk feeding program of the government. Consumption of drinking milk products remains dependent on the level of consumer disposable income. During 2011, there has been a challenge for customers to stretch their budgets due to skyrocketing commodity prices coupled by the volatile prices of fuel and utilities. With these struggles, disposable income has declined which became unfavorable in the consumption of drinking milk. Some middle and lower income consumers are not really milk consumers and milk has a low priority on grocery lists. IV. Situational Analysis – Consumer Analysis The main customers of Alaska powdered milk are composed of parents who have children ages 4-12 who are currently in the so called â€Å"growth gap years†. Teens also consume the product because of its rich taste and creaminess. * Nature of the buying decision According to research 25% of the total grocery budget of people are spent on beverages. And 10 percent of it goes to milk drinks while 5-7 percent goes to milk/dairy products. The average budget for grocery is P 7, 703. Figure 5: Consumer Spending 2011 Source:TNS Global Research * Geographic Philippines is chosen to be the target location of this strategic plan. It has a population of 95,687,643 (July 2011 est. ). The population of Luzon is 46,228,000 (2011 est. ). Visayas has 27,877,103 population (2011 est. ) and Mindanao has a population of 21,582,540 (2011 est. ). Below are the areas with their following percentage in grocery budget for milk beverage. Metro Manila together with Rizal got the highest percentage among all the areas with 13%. And urban areas give higher priority in milk beverages rather than those in rural areas. Table 4: Average Current Budget 2011 Source:TNS Global Research * Demographic The consumers are ranging from 4-12years old. Majority of the customers are female and only few are men. This is because the main customers are housewives or single parent and men are usually in their own jobs. The household income bracket of the consumers ranges from P30, 000. 00 to P 7,000. 00 and below. And the average budget they allot for grocery is P7, 703. Wherein P8, 400 are the average grocery budget of people in urban areas while P5, 400 are being spent in rural areas. Class C allots an average of P 12,000 for their grocery budget. * Psychographics The socio economic status is Class C. Class C is the majority of the consumers which composes of families with regular compensation. Consumers are mostly College Undergraduate and High School Graduate. The consumers are identified as Makers. These consumers are the low-resource group of those who are motivated by self- expression. They are practical people who value self- sufficiency. They are focused on the familiar- family, work, and physical recreation- and have little interest in the broader world. As consumers, they appreciate practical and functional products. The customers of Alaska milk products are housewives and single parents. They are practical in choosing products to buy and are more focused in family life while single parents are focused on their work at the same time with their child. They are also practical in buying products since they are the only one that supports the child. * Benefits Good quality of milk products, nutritional value and value for money are the most expected benefits of the customers. The product should be produced with good quality containing all the nutrients needed of children during their growth gap years with reasonable price. * Usage Patterns Customers are considered to be long time users since the Alaska brand has been trusted for 40 years. People grew up with the Alaska Powdered Milk and because of the intergeneration effect, relatives and mothers are usually the entities to influence the usage of the product. Advertisements also influence the usage pattern of the consumers. * Purchase Patterns The frequencies of purchasing product were in weekly and monthly basis. The numbers of milk products brought per week or per month are depending on consumers’ necessities and preferences. In supermarkets, groceries, and sari- sari stores mostly the products are brought. * Consumer/ Customer Preferences Consumers prefer a milk product that has their demanded qualities like deliciously sweet and creamy, nutritious and affordable. The four P’s, Product, Price, Place, and Promotion were all important factors considered in selection of what milk products/brand to buy. V. Situational Analysis – INTERNAL ANALYSIS ALASKA MILK CORPORATION (AMC) is a leading manufacturer of milk products in the Philippines. It has established a strong brand heritage and recognition among Filipino consumers with its traditional liquid canned milk products, marketed under the Alaska brand. In addition, the Company has developed a strong competitive position in the powdered milk category and a growing presence in the UHT ready-to-drink and ready-to-use segments. Company Resources * Financial Alaska Milk Corporation delivered another year of solid performance, ending 2010 with a new record net income of P1. 82 billion, a 29% improvement over the P1. 41 billion net income earned in 2009. Fueling the growth was the strong sales volume expansion across the Company’s portfolio of milk products alongside lower input costs as well as prudent spending. Net sales for 2010 grew by 15% to P12. 16 billionfrom P10. 58 billion a year ago, underpinned by the double-digit growth of the domestic milk market as the Philippine economy sharply rebounded from the slowdown in 2009. In addition, sustained advertising campaigns and demand-generating promotional initiatives help pushed sales volumes higher yearon- year, a significant achievement amidst aggressive competition and market challenges. Operating expenses for the year increased significantly, by 22% at P2. 28 billion from P1. 87 billion in 2009. The increase can be attributed to higher advertising and promotional spending to boost consumer demand for Alaska Milk products. (In million pesos) Figure 6: Net Sales of AMC (In million pesos) Figure 7: Net operating expenses of AMC (In million pesos) Figure 8: Net Income of AMC (In million pesos) * People Alaska Milk Corporation recognizes that their people, the Alaska Team members, are one of their most important assets and they are committed to promote their safety and welfare. Their wealth of experience, ideas, dedication and strong work ethic lay the foundation for the Company’s continued success. It is the company’s goal as much as it is theirs, to pursue and reach their full potentials through continuing education, training, and skills-enhancement programs. They challenge each individual by providing the opportunity to contribute to the Company’s endeavors. Total employees headcount as of December 31, 2010 are as follows: Executives-14 Managers and Supervisors-225 Rank and File-488 Consultant-1 Board of Directors Our board of directors have successful careers in businese, academe and public service. With their wealth of experience, they add significant perspective and direction into how management shapes and executes business strategies. The Board of Directors is being led by Chairman Antonio Ozaeta. Management Team Our senior management team shares the same mission, vision and values — driven by a sense of accountability to be successful as individuals and as a company. The President and CEO of Alaska Milk Corporation is Wilfred Steven Uytengsu Jr. * Product Offerings * Liquid Canned Milk The Company’s first generation of milk products are Alaska Evaporated Filled Milk and Alaska Sweetened Condensed Filled Milk. Alaska Evaporada and Condensada are the perfect enhancers for various food and beverage preparations. Today, Alaska Milk Corporation has a dominant position in the liquid canned milk category, accounting for nearly 80% of the market. * Alaska Evaporated Filled Milk * Alaska Sweetened Condensed Filled Milk * Cow Bell Condensada * Alaska Creamer * Alaska Evaporada * Alaska Condensada * Alaska Milk Corporation bought from Nestle: * Alpine * Liberty * Krem-Top * Krem-top All purpose Cream * Also long-term licensing agreement for AMC to manufacture and sell the ff. brands for liquid canned milk products: * Carnation * Milkmaid * Powdered Milk The Company has likewise built a solid position in the Powdered Milk Category. With the heritage gained by the Alaska line of liquid canned milk products, the Company’s Alaska Powdered Milk Drink, the most nutritious powdered milk, has emerged as the second leading brand in the market. * Alaska Powdered Milk Drink * UHT Ready -to -Drink Milk Alaska Milk Corporation also offers a line of Ready-to-Drink milk products that come in both plain and flavored milk. The Company’s line of Ready-to-Drink milk products use Ultra High Temperature (UHT) process combined with aseptic packaging – to ensure product quality, hygiene and longer shelf life. Alaska Fresh Milk * Alaska Slim Milk * Alaska Choco! * Alaska Sweet Milk! * Alaska Yoghurt Drink (Strawberry, Blueberry, Orange and Green Apple) * UHT Ready -to -Use Product Alaska Crema All-Purpose Cream is a result of the Company’s effort to broaden its product portfolio in higher value-added segments. Launched in 2003, Alaska Crema enhances the taste of a variety of food preparations, bringing gourmet goodness at home. * Alaska Crema All-Purpose Cream * Non-Dairy Coffee Creamer The latest addition to the Company’s portfolio of quality products is Alaska Krem-Top Coffee Creamer. A non-dairy coffee creamer, Alaska Krem-Top enhances coffee experience with its rich flavor and aroma. In a blind test, more coffee drinkers in Metro Manila like Alaska Krem-Top better than the leading coffee creamer brand. * Alaska Krem-Top Coffee Creamer Alaska Milk Corporation currently has a partnership with Kelloggs due the complementary nature of the two products and the two companies' thrust in promoting â€Å"healthy breakfast = cereals + milk†, and the former's strong operational structure and distribution capabilities. * Objectives Mission statement and Vision statement OUR VISION†¦ Is to be a leading consumer foods company with a diversified portfolio of consumer food brands and products that are market leaders in their respective categories. OUR MISSION†¦ PRODUCT DEVELOPMENT We will continue to build on the strengths and competitive attributes of the ALASKA brand and develop its full marketing potential. We will develop new products and identify market opportunities, mindful of our task to be responsive to the ever changing and growing needs of our consumers. PEOPLE We recognize that our people, the Alaska Team Members, are on of our most important assets and we are committed to promote their safety and welfare. Their wealth of experience, ideas, dedication and strong work ethic lay the foundation for the Company's continued success. It is our goal as much as it is theirs, to pursue and reach their full potentials through continuing education, training, and skills-enhancement programs. We challenge each individual by providing the opportunity to contribute to the Company's endeavors. PROFITABLE GROWTH Growth that creates value for our shareholders is paramount. We will deploy our resources on investment opportunities that are within our core competence and yield excellent returns relative to its risks and which are consistent with our growth objectives. SOCIAL RESPONSIBILITY We recognize our role in nation building by promoting the protection of the environment and taking part in various community-building projects that help enhance and uplift the quality of life of the underprivileged and the marginalized sectors of our society. * Financial objectives * To increase sales by 25. 5% within the strategic planning period. To increase the gross profit by 37% prior to the gross profit annually. * To lower operating expenses by 2% annually. * Marketing objectives * To increase product top of mind awareness amongst the target audience by 15% for the next three consecutive years. * To increase market share by 2% annually in three years. * To increase the BUMO (Brand used more often) percentage by 13% annually . VI. SWOT ANALYSIS INTERNAL FACTORS ST RENGTHS| WEAKNESSES| * Experienced and well trained employeesExperienced employees are the key to the success of AMC helping to drive them forward with expertise and knowledge. Superior quality of productsHigh quality products/services is a vital strength, helping to ensure customers return to AMC. * Good Supplier RelationshipSupplier relationships are strong at AMC, which can only be seen as strength in their overall performance. | | * Higher price than competitorsCost and expenses in the production of milk results to high price of their product in the market. Thus, it will add up to the transportation costs of the product. * Fluctuating Demand of the product. The demand for the product is inconsistent. * Limited supply baseAMC uses imported milk for its products. Future events that might happen, causing delay and disturbances in the supply chain, can affect the operation of AMC. | EXTERNAL FACTORS OPPORTUNITIES| THREATS| * Strong brand imageAMC's reputation is strong and popular, meaning people view it with respect and believe in it. AMC's position in the market is high and strong – a major strength in this industry as they are ahead of many rivals. * Technological AdvancementThe trend in the dairy industry is the use of new machineries and technology for faster production and better quality of milk. AMC can follow the trend to be able to top the industry. Limited choices of productsAMC can have diversified line of related milk products to offer in the market. | * Competition The dairy industry gets bigger and bigger because new entrants in the market. Existing competitors still creates and innovates products. Thus, competition becomes intense. * Product substitutionDue to consumers’ practicality, they prefer to buy cheaper subs titute products. * Economic CrisisA slow economy or financial slowdown could have a major impact on AMC business and profits. In effect, price wars between competitors, price cuts and so on could damage profits for AMC. | VII. MARKETING RESEARCH AC Nielsen conducted a marketing research last August 19, 2011 entitled â€Å"Project Silk Report: A Usage, Attitude and Image Study on Milk Products Used by Food Service Outlets †. According to reasearch, powdered milk is not a widely used ingredient in food outlets. Only kapihans use powdered milk regularly. Moreover, relative to other milk categories, kapihans’ weekly purchase and usage volume for powdered milk is fairly low. Kapihans use powdered milk because it is creamy. Powdered milk is also liked because it is tasty and liked by customers. Alaska precedes Bear brand in terms of awareness and usage. Bear brand owns the powdered milk category with high brand saliency and regular usage. Despite this, Alaska performs relatively better than other powdered milk brands, since they happen to have minimal or no usage at all from kapihans. Alaska and Bear brand excel on the same attributes: affordability & availability. Building a ‘creamy’ image for Alaska will be an advantage since the attribute is not strongly associated with Bear Brand. Also, creaminess happens to be one of the main reasons why kapihans use powdered milk. RESULTS: In general, powdered milk is not a widely used ingredient in food outlets with its usage primarily to kapihan. Figure 10: Usage of Powdered Milk Another marketing research done by TNS International Research entitled â€Å"Project Hermes: Lifestyle and Brand Health Check†, suggests the following actions in the powdered milk category of AMC: * Sustain current retention strategies as well as current strengths on being easily available and affordable * Address challenges in brand usage in Ilocos, Cebu, Davao and among middle class by * further understanding their current needs and any white spaces * continuing with communication efforts addressed to these segments * Further strengthen branding of ads aired to maximize motivational promise. It also discussed the advertising efforts of AMC and its competitors in the powdered milk category. The figure below shows the performance of the ads in powdered milk category. Figure 11: Ad performance measurement The TV ad of Alaska entitled â€Å"Alaska’s Buboy† featuring Caesar Montano gained positive comments. According to the research, the company did a great job in choosing Montano as the endorser of powdered milk. Montano gained 83% positive comments while 4% of the respondents viewed it negatively. And the remaining 11% did not comment. This shows that TV advertisements contributes alot to brand awareness. VIII. MARKETING STRATEGY * Solution The first strategy to be used by the company is redesigning the product. AMC will create a new packaging design for the powdered milk so that it can capture the interest of the people. The next strategy to be used is development. We will add nutritional value to current powdered milk so that it can fully satisfy the needed nutrition of the children. The last strategy to be used is creation. We will innovate the product into another variety like Alaska Powdered Milk for Adults or Alaska Powdered Chocolate Milk to capture different segments of the market. Information The strategies to be used in creating and building brand awareness are focused advertising and sales promotions. One way to spark interest for AMC’s product is through advertising. We will develop a TV commercial since almost all household owns a television set. The next action that we will do is to advertise through transportation medium like taxis and buses. This action is appli cable for Mega Manila. Lastly, we will print out stickers to be posted at the back of tricycles in the provinces. Another strategy is through sales promotion. This can be through coupons and gift certificates, contests and collectibles and freebies. Lastly, we will be having events and sponsorship. We will conduct concerts for a cause and other fund raising activities. The funds that we will get will be used for school feeding programs and activities and for charitable institutions. We will also be having caravan tour for brand activation. With the caravan tour, we will be giving samples of our product. * Value This strategy focuses on how will the company reduce its price to be more competitive in the market. The first strategy is through competitive pricing. This can be done by lowering the distribution costs. Thus, it will result to lower price of the product. Another one is through discounts. This will be applicable for bulk purchasing. The next strategy will be promo package. We will be having bundles wherein the powdered milk will be partnered in other products of Alaska. * Access In order to boost the sales, one way is to improve the distribution system and increase the number of distribution channels that can be used to distribute. In order for the product to be more accessible, our strategy will be through online marketing. The economies of scale will lessen. Thus, the burden of distribution expense will not be carried by the consumers anymore. We will also be having free deliveries within Mega Manila. Lastly, we will be offering online services for loyal customers. The next strategy will be Direct Marketing. We will promote the powdered milk in different retail stores to make the product more accessible to all targeted locations. Next will be thru door-to-door selling. We will designate certain number of sellers to offer the powdered milk to household consumers. The problem of mobility of our product will be resolved with the use of carts to sell the product. IX. Implementation Plan SOLUTION * Product Repackaging One way to capture the interest of target consumers is through creative packaging. We will be planning what will be the best packaging design and size for the powdered milk. Action| Department Involve| Time Frame| Budget| Planning and organizing a team to create a new packaging design| Marketing department representatives| 5 days1st week of December| P 50,000| Finalizing and approval of new packaging design plan| Product department | 1 day1st week of December| P 20,000| Pilot Testing| Marketing Department 1 week 2nd week of December| P700, 000| Reevaluation of the pilot testing| Operation Department | 1 week3rd week of December| P 50, 000| Start of repackaging process| Operation Department| 1 week4th week of December| P 2, 500, 000| Start of distribution on newly repackaged products| | 1st week of January| P 1,000, 000| * Product Development The Product development strategy will focus on adding nutritional value to the current pr oduct of AMC which will benefit the target consumers. With its improved nutritional facts, more health conscious parents will be attracted to purchase the product. Thus, leading to an increase in sales for the company. Action/Activities| Department/Person involved| Time frame| Budget| Planning and generating ideas for the product development. | Research and Development Department| 1 monthJanuary| P 3, 000, 000| Product screening and evaluation. | Top Level Management and Marketing Department| 2 weeks1st to 2nd week of February| P 50, 000| Register/Issuance of License to Operate (LTO) and approval of Bureau of Food and Industry (BFAD)| Marketing Department| 3 months3rd week of February to 2nd week of May| P 60, 000| Producing sample products that will be used in product testing. Production Department| 1 week3rd week of May| P 1, 500, 000| Test Marketing. | Marketing Department| 1 week4th week of May| P 500, 000| Pilot testing| Marketing Department| 1 monthJune| P 2, 500, 000| Reviewing the results of the pilot testing. | Marketing and Research Department| 1 week1st week of July| P 80, 000| Producing product samples and actual products that will be distributed. | Production Department| 2 weeks2nd and 3rd week of July| P 3, 500, 000| Introducing the product to the market and distributing product samples. Marketing Department| 1 week4th week of July| P 1,500, 000| Distributing the actual products. | Marketing Department| 1st week of August| P 1, 000, 000| * Creating New Product Another strategy that we will be using is the creation of new product. AMC will create a new product that will satisfy the demands of the consumer. We will make another segment of powdered milk that will cover not only the children under the growth-gap years, but also other potential customer that consumes powdered milk in their daily basis. The creation of new product will expand the target consumers of AMC and will also increase the potential buyers of the product. Thus, it will increase the sales of AMC. Action/Activities| Department/Person involved| Time frame| Budget| Planning and creating a research study about consumer demands. | Research and Development Department| 3 monthsJanuary-April| P 2, 500, 000| Reviewing research report and planning and brainstorming of ideas for the new product development. Marketing Department| 3 weeks1st week of May- 3rd week of May| P 90, 000| Creating the new product| Production Department| 1 month4th week of May- June| P 4,000,000| Product screening and evaluation. | Top Level Management and Marketing Department| 1 week1st week of July| P 50, 000| Register/Issuance of License to Operate (LTO) and approval of Bureau of Food and Industry (BFAD)| | 3 months2nd week of July to 2nd week of October| P 100, 000| Producing sample products that will be used in product testing. Marketing Depa rtment| 1 week4th week of October| P 3,000,000| Test Marketing. | Marketing Department| 1 week1st week of November| P 300, 000| Pilot testing| Marketing Department| 1 month2nd week of November to December| P 3, 000, 000| Reviewing the results of the pilot testing. | Marketing Department| 1 week2nd week of December| P 50, 000| Producing product samples and actual products that will be distributed. | Production Department| 2 weeks3rd and 4th week of December| P 4,000, 000| Introducing the product to the market and distributing product samples. Marketing Department| 1 week1st week of January| P 2, 000, 000| Distributing the actual products. | Marketing Department| 2nd week of January| P 500, 000| INFORMATION * ADVERTISING Transit Advertising Transit advertising will be done to create product awareness. We will be using different transportation medium to advertise. We will use taxis and buses to roam around the busy streets of the metro, While in the provinces; we will use stickers to b e posted at the back of tricycles. Action| Department Involve| Time Frame| Budget| Planning and Selecting of modes of transportation for transit advertising| Marketing department representative| 2 days1st week of February| P 20,000| Planning and making of the stickers for tricycles and jeepneys. | Marketing department representative| 3 days2nd week of February| P 1,200,000| Finalizing of transit advertising plan| Advertising department| 1 day2nd week of February| P 30,000| Meeting with representatives of the chosen Bus companies and jeepney operators| Marketing department representative| 2 days3rd week of February| P 30, 000| Start of transit advertising. Coverage of transit advertisement(Bus, Tricycles, Jeepney)| | 1st week of March| P 5,000,000| * Television Advertising Almost all Filipino household owns a television set. TV advertising has the power to show and tell many people about the product, and actually demonstrates the benefits of acquiring it. Since they see how it works and how it is packaged, every time they see it they will be psychologically reminded of their desire to have it. Action| Time Frame| Department Involve| Budget| Planning and Selecting of artists, celebrities and personalities to endorse the product in TV ad. | Marketing Department Representative| 1 week1st week of February| P 50,000| Meeting with managers of selected artists regarding payments, endorsement, terms of agreement| Marketing Department Representative| 1 week2nd week of February| P 150, 000| Contract signing and partial payment of the company to the selected endorsers. Company project head, Mangers and Endorsers| 1 day3rd week February| P 2,000,000| Meeting with representatives of advertising company regarding the execution of advertising plan. | Marketing Department Representative| 1 week1st week of March| P25, 000| Creation of story board by the chosen Advertising Agency| Advertising Agency| 6 weeks2nd week of March| P 2,000,000| Finalizing the advertising plan for television. | Advertising Department| 1 week1st week of May| P 50,000| Pilot airing of TV ad| Advertising Department| 1 week3rd week of May| P1, 500, 000| Coverage of TV advertisement. (ABS-CBN 2, GMA 7 and TV5)| | 1st week of June- July1st week of October- December| P 30,000,000| SALES PROMOTIONS * Events and Sponsorship We will be holding events like concert for a cause, fun run and different fund raising activities from which we can promote the products of the company. The proceeds of the events will be used for school programs and activities for the betterment of children. Also we will accept application for sponsorship related to the objectives and goals of the company. Action/Activities| Department/Person involved| Time frame| Budget| Review the sponsorship and exhibitor packages and related benefits| Marketing Department| 1 week1st week of October| P 30, 000| Determining and selecting which best potential event/ exhibit meets the company’s goal| Marketing Department| 1 week2nd week of October | P 50, 000| Meeting and coordinating with the event/exhibit organizers| Marketing Department| 2 weeks3rd week to 4th week of October| P 50, 000| Evaluation and approval for the sponsorship| Top Level Management | 1 week 1st week of November| P 50, 000| Preparing and allocating funds for the event that will be sponsor| Finance Department| 1 week2nd week of November| P 2, 000, 000| Capture data and measure results| Top Management| 1 week3rd week of November| P 30, 000| * Caravan This strategy will be focused on visiting different schools on the month of August, in line with the celebration of the Nutrition Month. There will be selected schools around th e country that will be visited by our team and we will give powdered milk pouch samples to the students of the chosen school. It will contribute to the increase of brand awareness to our target consumers. Action| Department Involve| Time Frame| Budget| Planning and organizing a team to conduct the caravan. Marketing Department| 1 week1st week of June| P 30,000| Identifying the school that will be the scope of the caravan. | Marketing Department| 1 week2nd week of June| P 20,000| Contracting a certain bus company for the leasing of the bus and for the terms and conditions. | Marketing Department/ Finance Department| 1 day3rd week of June| P 500,000| Designing the bus that will be used in the caravan. | Advertising Department| 1 week4th week of June| P 50,000| Preparing the sample products that will be given out to the students of the chosen school. | Production Department| 2 weeks1st-2nd week of July| P 1,500,000| Start of the caravan. | Logistics Department| Whole month of August| P 150,000| * FUND RAISING Action/Activities| Department/Person involved| Time frame| Budget| Developing goals and making fundraising plans| Marketing Department| 2 weeks1st week of June| P 70, 000| Searching for prospects that can help in the fundraising activities| Marketing Department| 2 weeks3rd to 4th week of June| P 50, 000| Searching for venue/facilities needed in the fundraising and other related materials | Marketing Department| 1 week1st week of July| P 40, 000| Estimating and allocation of fundraising programs costs| Finance Department| 1 week2nd week of July| P 30,000| Finalizing plans and evaluation of the programs and events| Top Level Management| 2 days3rd week of July| P 20, 000| Meeting and coordinating with organizers and other sponsors| Marketing Department| 1 week4th week of July| P 60,000| Fundraising Activity| | 1 month August| P 1,000,000| Program evaluation| Marketing department| 1 week1st week of September| P 50, 000| PRICING PRICING * Promotional Package ( Bundle ) Promotional package will attract more potential customers since they can avail discounts when they buy a bundle of AMC products in line with the Alaska Powdered Milk. Action| Department Involve| Time Frame| Budget| Planning and choosing of products that will be used for the promotional package. | Marketing department| 1 week2nd week of September| P 50,000| Meeting with the owners of the chosen supermarkets wherein the promotional package will be distributed. Marketing department| 1 day3rd week of September| P 20,000| Finalizing and creating the design of the packaging. | | 1 week4th week of September| P 1,000, 000| Distributing the promotional package. (SM supermarkets, Robinson’s Place supermarkets and Puregold)| | 1st week of October – Last week of December| P 800,000| * Minimizing Distribution Cost This strategy will be focusing on minimizing the distribution costs. Minimizing the cost will contribute to the aim of having a competitive pricing. By reducing the cost, we can also reduce the price. Action/Activities| Department/Person involved| Time frame| Budget| Reviewing distribution system. | Logistics Department| 1 week2nd week of January| P 10, 000| Brainstorming about the documents. Logistics Department| 1 week3rd week of January| P 15, 000| Planning and organizing Distribution system| Logistics Department| 3 weeks1st – 3rd week of February| P 30, 000| Eliminating unproductive labor and Reducing waste and material usage. | Top Management | 2 monthsMarch- April| P 100, 000| Improve equipment performance and space utilization through consolidation| Logistics Department| 2 months1st week of May-June| P 500 ,000| Implementation of the new distribution system| Logistics Department| 1st week of July| P 1, 000, 000| * Discounts As competition in the milk industry arises, several discounts and promos are coming out in the market. So we also plan to have discounts as one of our strategies to generate interest in getting customers to try Alaska milk products. It will enable more target markets try Alaska Milk products within their budget capability. Action| Department Involve| Time Frame| Budget| Planning the discounts to be place in the market. | Marketing department representatives| 1 week1st week of December| P 10,000| Identify the target location/area to put the discounts. As well as, identifying how much discounts there would be. | Marketing department| 1 day2nd week of December| P 5,000| Consultation and evaluation of the discount plan. | Top Level Management/ Marketing department| 1 week3rd week of December| P 1, 500, 000| Allocation and budgeting of the discounts to be placed. | | 1st week of January| P 500, 000| ACCESS * Online Marketing Online Marketing is one way of making Alaska milk products more accessibility in the market in which it less time consuming and more convenient to the wholesale target consumers. We will be offering the products only and they can acquire the products in wholesale through the internet. We will also be having free delivery service. Action| Department Involve| Time Frame| Budget| Planning and making a web layout design that will be used for the Online Marketing. | Advertising Department| 2 weeks1st-2nd week of January| P 100,000| Hiring an additional workforce that will maintain and respond to the customers demand/inquiries. | Human Resource Department| 1 month3rd week of January-3rd week of February| P 10,000| Launching of the Online Marketing Website of Alaska Milk Corporation. | March| P 200,000| * Direct Marketing This strategy is designed to increase the sales in which the sales force of Alaska Milk Corporation will conduct door-to-door selling in order to offer the products direct ly to the customers and generate sales. Action| Department Involve| Time Frame| Budget| Planning and organizing a team that will conduct the door-to-door selling. | Marketing Department| 1 week1st week of March| P 50,000| Identifying the location in which the door-to-door selling will be conducted. | Marketing department| 2 weeks2nd-3rd week of March| P50,000| Orienting and training the sales force about the door-to-door selling. | Human Resource Department| 3 weeks4th week of March- 3rd week of April| P200,000| Preparing the materials and products that will be used in the door-to-door selling. | Production Management| 1 week4th week of April| P2,000,000| Start of the door-to-door selling. | | May| P500,000| X. Financial Summary XI. Contigencies 1. Fortuitous Events like natural calamities The company must have inventory management to assure the availability of supply in case of these events. 2. Contamination of raw materials The Company should have an alternative supplier to still meet the demand for their products. 3. Problems regarding pests and rodents Quality control should be practiced by the company to assure the safety and quality of the products. . Recession The Company must still be able to meet the demands of consumers by means of inventory management. 5. Change in Technological environment The Company should adapt to the advent of technology to be able to have better and faster production and service. XII. Appendi x I Alaska Milk Corporation Corinthian Plaza, Paseo de Roxas Building, Makati City, Manila www. alaskamilk. com. ph National Dairy Authority www. nda. da. gov. ph National Statistics Office www. census. gov. ph www. nso. gov. ph Chanrobles Virtual Library www. chanrobles. com Department of Trade and Industry www. dti. gov. ph Ivory Qual Full Report AC Nielsen Research www. ielsen. com Projecy Hermes Final Report TNS Global Market Research www. tnsglobal. com Project Silk Report AC Nielsen Research www. nielsen. com Appendix ll Powdered Milk Offtake: June 2008 – Nov 2011 (In Tons) www. alaskamilk. com. ph Usage Performance: Cesar Montano for APM TNS Global Market Research www. tnsglobal. com How Is The Budget Spent? TNS Global Market Research www. tnsglobal. com Typical Grocery Budget TNS Global Market Research www. tnsglobal. com Weekly Purchase Volume of Powdered Milk AC Nielsen Research www. nielsen. com Quality Awareness AC Nielsen Research www. nielsen. com APPENDIX III A MC Annual Report www. alaskamilk. com. ph